My adventure with Social Influence started back in 2000 when I was the On Premise Channels Manager for Coca-Cola, and clients started asking me to sponsor 5.000 Eur DJs. The led me to investigate the why of a particular DJ, and sub-consequently to take a DJ course, become an International DJ - playing at Supperclub during the Amsterdam Dance Event, or at La Terrrazza in Barcelona to name a few -, and finally make a business out of that knowledge - designing and launching the Ballantine's Finest Clubbin Season in Portugal.
The key factor as a DJ is to "bring customers though the door". The challenge being how do you do that? You need to build your brand at the club, and in the public opinion. But again, the question is HOW?