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Business Development

Communication is a process

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Communication is a process

Communication is a process. When writing or speaking to others, communicators have specific goals: to solve problems, provide new information, or persuade others to take action.  In this process, there is a sender, receiver(s), and the message.  Senders’ choices can create understanding or confusion.  How does your communication leave your audience – ready for action, or completely baffled?

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THE POWER OF NETWORKING

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THE POWER OF NETWORKING

This is a story about the power of networking. It was a sunny Thursday in the city of Helsinki. I had spent the whole last night crafting a sign for my stand that I will have at the Boost Your Business Event. This was the first time I represented my company Zakisome publicly. Officially I didn’t even have a company at that time. But I had a business idea and a plan to start a company that does social media marketing.

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In order to sell to others, you have to sell to yourself first.

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In order to sell to others, you have to sell to yourself first.

You want to succeed in sales and you try every day to get better. You set goals and try to follow a schedule. You read various articles and sometimes you attend seminars about sales. That's all really good, but if after these things, you haven't reached the point you desire, is there something else going wrong?

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SOCIAL INFLUENCE HOW TO

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SOCIAL INFLUENCE HOW TO

My adventure with Social Influence started back in 2000 when I was the On Premise Channels Manager for Coca-Cola, and clients started asking me to sponsor 5.000 Eur DJs. The led me to investigate the why of a particular DJ, and sub-consequently to take a DJ course, become an International DJ - playing at Supperclub during the Amsterdam Dance Event, or at La Terrrazza in Barcelona to name a few -, and finally make a business out of that knowledge - designing and launching the Ballantine's Finest Clubbin Season in Portugal.

The key factor as a DJ is to "bring customers though the door". The challenge being how do you do that? You need to build your brand at the club, and in the public opinion. But again, the question is HOW?

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What could save your startup from dying

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What could save your startup from dying

In my encounter with tens of Panda’s trainers, coaches and consultants the last few months I’ve been told by many the same thing: “Startups have the passion but they lack the business processes and expertise.

That is one major reason why only 50% make it to 4 years, 10% are considered real success, while only really few make a breakthrough.

Of course, there are other factors, but considering that some major factors are the ones mentioned above, what is it that training and external expertise can actually offer to startups?

 

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